Author Archive

May 8, 2013 26

Blogs – drivers of consumption?

By in Brain/mind, Musings

Image: Fashionsquad (source). The other day, I was browsing assorted online retailers in search of a baseball cap. Now, I am not a baseball cap kind of person. I’m not a hat kind of person in general (unless I need to be out in the sun a lot for some reason), because my hair has [...]

May 1, 2013 16

A few things

By in Ethics/sustainability, Musings

Image: J.C. Leyendecker artwork for Kuppenheimer, 1921. A few little things. 1. Lucy Siegle critiques H&M’s 2012 sustainability report. Lucy Siegle, author of the incredibly insightful and eye-opening book To Die For: Is Fashion Wearing Out The World? (which many of you are familiar with), has written up her review of H&M’s sustainability report, and [...]

April 27, 2013 26

Human costs and benefits

By in Ethics/sustainability

Image by Andrew Biraj for Reuters. Source. The recent garment factory collapse in Bangladesh, which killed more than 200 people, is a harrowing incident that vividly captures the human cost of cheap, fast fashion. It’s hard not to have a visceral response to such a tragedy when so many people have died and so many [...]

April 23, 2013 35

“The Classics 2.0” – hahaha no wait this is awful

By in Musings

Some of you will remember that I wrote some posts a while back about the “classic” wardrobe pieces that the media insist we all need, and we all had a very good discussion about whether a classic wardrobe would translate to decreased consumption, whether it was something worth aiming for or whether it’s even achievable [...]

April 12, 2013 15

Ethical appearances

By in Ethics/sustainability, Theory/research

Image source: H&M Conscious Actions Sustainability Report 2012 Following up to my previous post, it’s important to consider what motivates a brand or company to want to be perceived by consumers as ethical. As nicely summed up in a paper I just read, “morality has become an important factor for corporate brands, and an increasing [...]