Image source: H&M Conscious Actions Sustainability Report 2012 Following up to my previous post, it’s important to consider what motivates a brand or company to want to be perceived by consumers as ethical. As nicely summed up in a paper I just read, “morality has become an important factor for corporate brands, and an increasing [...]
Archive for the ‘Theory/research’ Category
April 4, 2013
22
A bit of bad news for budgeting
By Jess in Theory/researchAh, the sweet smell of conventional wisdom being burned to ashes by empirical research. It is generally accepted that, when you go out shopping for something, having a budget in mind is a Very Good Idea. It’s not the amount you’re absolutely, stringently limited to – not like your limit is $50 because you only [...]
April 1, 2013
8
Implicit associations
By Jess in Theory/researchThe Implicit Association Test (IAT) is an intriguing thing. You might have heard of it, since Harvard has been running a pretty high-profile project using variations of the test for a while now, and the assortment of results certainly gives some food for thought from both psychological and sociological perspectives. The IAT is designed to [...]
March 22, 2013
7
Oh hello there
By Jess in Theory/researchArtwork by René Gruau for Le Rouge Baiser. Haha, oh, well, that’s awkward. Just as I decide to re-focus this blog a little more closely on the empirical research behind consumption, the relationship between consumption and happiness or fulfillment, what factors play a role in inducing us to buy, what things influence consumer choices, and [...]
March 16, 2013
23
Brand attachment and judging ethical behaviour
By Jess in Ethics/sustainability, Theory/researchI’ve written previously about the gap that seems to exist between consumers’ ethical values and consumers’ actual, practical application those ethical values. Even though a lot of us would like to buy in a more ethical and sustainable way, when it comes down to it, we sometimes (or perhaps frequently) don’t. Of course, there are [...]