Archive for the ‘Theory/research’ Category

December 26, 2013 26

Ownership, loss aversion, the endowment effect and all those forsaken lava lamps

By in Brain/mind, Theory/research

Do you ever see things for sale on eBay with prices that kind of make you guffaw in amused astonishment? I get daily emails of newly listed items containing my saved search terms (I really should just delete them but then the very stupid and very irrational fear of missing out on something I never […]

December 8, 2013 13

Impulse vs. opportunity

By in Theory/research

Image: Liberty by Marshall Segal. *appears from nowhere* Now, where were we? Impulse purchases don’t have a particularly good image. They’re generally associated with a moment of weakness, a lapse of self-control, overly spontaneous judgement, and a certain degree of irresponsibility or recklessness. But it’s not always like that, right? There are those unplanned purchases […]

April 12, 2013 16

Ethical appearances

By in Ethics/sustainability, Theory/research

Image source: H&M Conscious Actions Sustainability Report 2012 Following up to my previous post, it’s important to consider what motivates a brand or company to want to be perceived by consumers as ethical. As nicely summed up in a paper I just read, “morality has become an important factor for corporate brands, and an increasing […]

April 4, 2013 22

A bit of bad news for budgeting

By in Theory/research

Ah, the sweet smell of conventional wisdom being burned to ashes by empirical research. It is generally accepted that, when you go out shopping for something, having a budget in mind is a Very Good Idea. It’s not the amount you’re absolutely, stringently limited to – not like your limit is $50 because you only […]

April 1, 2013 8

Implicit associations

By in Theory/research

The Implicit Association Test (IAT) is an intriguing thing. You might have heard of it, since Harvard has been running a pretty high-profile project using variations of the test for a while now, and the assortment of results certainly gives some food for thought from both psychological and sociological perspectives. The IAT is designed to […]