June 19, 2014 2


By in Miscellaneous

Hello again. Ok, this might seem a bit weird, but… I have started another blog. On the same topic as this blog. With the same posts, actually.

What I’ve been wanting to do recently is really focus my blogging efforts on the consumer decision-making side of research. I’ve written about the ethics of consumption and specifically the ethics of garment production, and I very naïvely wrote some posts ages back about garment quality (as I tried to understand it courtesy of a textbook on garment manufacturing). However, since I started this blog and initially tried to figure out its scope, a few other blogs on these latter topics have come along – for which I am incredibly thankful! And they do such a better job of discussing these topics than I do. Why pay attention to me fumbling my way through a very coarse understanding of seams in a textbook when you could read fashion student Emma’s very informed and educated views on the topic, for example? Consequently, I really want to just stick to reporting research on consumption and consumers, especially since my academic background actually lets me have an informed opinion on that research. And I thought a good way to make me feel more focused was to retrospectively edit my blog content so that it was limited to that topic. So… I just transferred all my consumption/consumer-related posts to a new blog. I know I have a decently sized readership here, but it would be fantastic if you would consider following me to the new blog.

Also, the name of my new blog is a pun that made me laugh a lot when I came up with it (I’m terrible, yes), so I just had to use it. Care to visit? There’s a new post already waiting for you! Wow!

2 Responses to “Elsewhere”

  1. Kali says:

    Good luck with this new blog idea! I admit I always wonder about my own blog’s editorial line, and the fact that it tends to go in every direction without being really appealing to a certain audience. It is a good idea indeed to restrict the scope and dedicate a blogging platform to a specific topic. You can definitely count me as one of your readers, since I’ve always been really interested in your posts related to consumer’s behaviours and cognitive biases of all sorts.

    • Jess says:

      Thanks, Kali! I feel like some blogs (and bloggers) benefit from covering a wide range of topics, but for me I always just end up a bit disappointed, retrospectively, about the blog posts I write that aren’t about research – like they’re not quite what I want to get out of blogging or give to my readers. On the other hand, I was actually tempted to resuscitate my old food blog and combine it with my consumer choice psychology blogging, even though those are quite different topics and are only united by (1) both topics would involve me reading and writing about the empirical research and (2) they’re things I’m interested in! I guess if I were one of those people whose website URL was their full name and their blog was just about their interests, I could unite food and consumer blogging, but otherwise they just seem a bit too far apart (for now!).

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