What is Empty Emptor?
Empty Emptor is a blog through which aim to analyse consumption, consumerism and consumer behaviour (in a very modest and inexpert way) through the lens of lifestyle, clothing, and my own wardrobe in particular, since that’s a form of consumerism I’m pretty familiar with. So yeah, it’ll likely be a whole lot of over-thinking and navel-gazing. I hope to use this blog to explore whether I can improve my general knowledge of consumer behaviour (because behavioural economics and science are fun… to me… as a science-loving nerd) and whether I can consume more responsibly (whatever that ends up meaning).
I am a post-doctoral cognitive neuroscientist currently living and working in the UK. I hope to use my knowledge of and access to human behavioural research to discuss how it pertains to consumption, and perhaps even in a way that doesn’t bore people to tears!
“Emptor” is Latin for “buyer”, and is arguably most commonly encountered these days in the phrase caveat emptor – “let the buyer beware”.
Contact me at jess [at] the URL of this blog.